Dominate Your Competition

By ,  Monday, June 25th, 2012

How to Pull Rank

Getting your site to rank is not difficult, but it does take some know-how. In this post we want to show you just how the process works. Ranking in the search engines does not happen overnight and it does not happen without a fair amount of work, but with a little time and the right ability you can rank for anything you want.

The Secret Sauce

Sometimes as consultants, we wish that our processes sounded a little more sophisticated; but often we find beauty in simplicity. So here is a simple formula that anyone can use for ranking their site in the search engines:

  1. Choose your keywords carefully. Identify several dozen, possibly more than one hundred keywords where you want to compete for top billing in organic search. In the case of Long Island Heart Doctors, one of the phrases they chose was “heart doctor.”
  2. Make sure these key words are used appropriately in your web site’s title and meta tags.
  3. Publish new content at regular, consistent intervals (more often is better but regularity is highly valued, too) on your web site in blogs, articles and resource centers. In terms of content, obviously Google loves words but it loves videos, too. Use those keywords in your headlines as much as possible.
  4. Finally, share this content liberally with influencers in related industries. These include bloggers. social media mavens and magazines or other media platforms that cover your category. When these influencers create links back to your site (called “inbound links”), Google will start to recognize your site as a leading source of information about your category and you’ll see your site rise up the Google search results.


801 Web Marketing is able to consult with you on this process or we will simply put one of our Ranking Specialists to work and make this happen for you.

The process of Ranking a local business is a bit tedious, but when done right will provide you with a tremendous influx of qualified customers day after day.

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